ROLE

Art Director, Senior Designer

CHALLENGE

Advertising Week New York is a worldwide gathering of marketing, advertising, technology and brand professionals. Netflix was a partner at the event with a footprint devoted to celebrating The Netflix Effect, the way in which Netflix content has changed the way consumers watch content and engage with products.

SOLUTION

We developed a mini-mall, branded as the Netflix Plaza, full of immersive shops, Easter Egg propping, and nostalgic mall staples for people to browse Netflix series & films in our Little Paris cineplex, play games in our Netflix Arcade, or find a space to network and lounge in the Netflix Bites Food Court. We also developed a series of tongue-in-cheek advertisements that took over 6th and 33rd.

TEAM

MKG, Pink Sparrow. Photos by Tory Stolper.