Miley Cyrus
CLIENT: Converse, NIKE INC.
ROLEArt Director, Senior Designer
CHALLENGECollaborate with co-creator, Miley Cyrus, to develop creative and storytelling that corresponds with her Converse collection drops.
SOLUTIONFor the first collection, we had a fangirl dreamscape, photographing Miley with her fans in an ethereal world. For the second collection, we wanted to capture the idea of Miley standing out in the crowd. We shot her in everyday locations like suburbia and a city street, and allowed Miley to be her unique self, as a stark contrast to the mundane environments.
TEAMCollection 01 – Ellen von Unwerth. Collection 02 – Alice Moitié, Lana Jay Lackey, Lauren Nikrooz, Manolo Sandoval and Cherryl Hanson-Bull
Collection 01
Converse celebrates Miley’s free spirit and unique pursuit of self-expression for all. Her collection was an invitation for her fans of all genders, sexual orientations, ethnicities, shapes and sizes to celebrate their individuality. Creative direction takes on the spirit of etherial kitsch – a fandom dreamscape, leaning into overtly feminine textures and 90s kitschy design elements.
Collection 02
We captured Miley standing out in the crowd to encourage her fans to do the same. We shot her in everyday locations like suburbia and a city street, and allowed Miley to be her unique self. We wanted the bold apparel and Miley’s bright personality to provide a stark contrast to the mundane environments.
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