Millie Bobby Brown
CLIENT: converse, Nike Inc.
ROLEArt Director, Senior Designer
CHALLENGECreate an unforgettable digitally-led experience, highlighting our youngest collaborator, Millie Bobby Brown and her two Converse collections.
SOLUTIONFor the first collection, we combined creative from two shoots: one from when Millie was at Converse in Boston, MA designing her sneakers, and one shot in London with the final designs. We focused on highlighting Millie in action and the duality of designing and wearing her creations. For the second collection, we wanted to capture Millie in
TEAMAlexandra Gavillet, Zoë Que, Stefania Lucchesi, Thomas Carter Phillips, Kelsey Deenihan, Matthew Collins.
Collection 01
For our first collaboration with our youngest collaborator, Millie Bobby Brown, we combined creative from two shoots: one from when Millie was at Converse in Boston, MA designing her sneakers, and one shot in London with the final designs. We were able to tell the full story of customization and endless possibilities from start to finish, with Millie as our collaborator.
Collection Two
Millie encourages her fans to be themselves through self expression and self love in her second capsule collection with Converse. Each sneaker was crafted with DIY and patchwork in mind, so we wanted to physically represent that in a kitschy, quilted, dreamlike home.
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