ROLE

Art Director, Senior Designer

CHALLENGE

Rebrand the design system for Converse customization.

SOLUTION

We worked with Weekday Studio to develop a unified branding system applied on dot com and in our retail spaces. The concept centers around the idea of infinite creation through endless possibilities and combinations. Contemporary letterforms are combined with pulls from our Converse archives to respect our past and move forward. This system can adapt based on application, and can also easily grow and change with the brand. Photos from Weekday Studio, see full story here.

TEAM

Weekday Studio