ROLE

Art Director, Senior Designer, Animator

CHALLENGE

Collaborate with co-creator, Tyler, the Creator, to come-up with creative and narrative for Camp Flog Gnaw. In charge of capturing content on the ground, and art directing content to post on social channels in real-time at the festival.

SOLUTION

We captured a variety of content, featuring various talent from Tyler’s circle (Taco, Jasper & Errol, Lava La Rue, and ConverseX Members). We compiled stills and motion into cohesive narratives for the day, ensuring we balanced festival vibes with a strong brand presence. We created diverse posts for both our @converse and @converse_style accounts, while being picked up by the CFG account, Vogue, Spotify, and more.

TEAM

Directed and shot by Jukebooth (Sean Collins + Jon King), Emily Malan.